The power of email
1. We created an email schedule based on IBASHO shows and art fairs
Using audience data like open rates, click rates, and peak activity times, along with audience segments, we crafted a monthly email schedule. This schedule is designed to align with upcoming events and other important communications.
2. We made us familiar with IBASHO’s email audience’s interests
We crafted automated email flows that focussed on getting to know our audience efficiently.
Here you can see how we are creating an email flow for new subscribers.
The goal is to understand the main reason they subscribed to the email list.
That way, we can send each subscriber tailored emails based on their interests.
Impact
3. Lastly, we crafted specific campaigns based on IBASHO’s goals
Example: February 24 book campaign
IBASHO aimed to clear stock for new additions to their online bookshop, noting an excess of photography books. In February 2024, we executed five themed email campaigns, one per week, spotlighting different books each week. The campaign aimed to showcase the books’ stories and streamline the purchasing process.
The results?
• Sold 59 books
• Boosting the month book sales by 93%
• Generating €5.5K in revenue—a 25% monthly revenue increase for their book sales
Kind words
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